I recently covered The Ideal Shopping Cart Button Text, but now I want to focus on the actual button itself. You basically have 2 different types of people that create buttons. 1.) The Programmer - He/She wants a simple button that works. The opt for a default HTML style button as shown here: 2.... [More]

There are a lot of different ways to name your shopping cart button. Some people think that making their button look different and named different will help draw more attention to it and therefor more items will be added to their users shopping carts. The reality is, going against the norm is going to hurt you more then help. [More]